Package Forwarding Web Development
The public front door for Shipwize, where a shopper can price a package, read the coverage terms, find a branch, and prepare customs paperwork before opening an account.
Shipwize is a package forwarding service that moves online purchases from the United States and elsewhere to customers in Jamaica. Shipwize.com is its public marketing site: the page a shopper lands on from a search, an advert, or a friend's recommendation, before they have an account.
FIWB Solutions designed and built the site, and it runs alongside the customer dashboard and the Circles website we also built for the same business. This case study covers the marketing site on its own. The dashboard and the platform behind it are covered in the Shipwize logistics system case study.
People who shop overseas and ship to Jamaica compare forwarders on a handful of things: the price of a pound, what happens if a package is lost or damaged, where they collect it, and how much paperwork customs will ask for. A site that answers those with a phone number loses the comparison to one that answers them on the page.
Shipwize also had a second audience to serve on the same site. Existing Circles customers were arriving under a new name, and they needed to recognise the service they already used rather than feel they were starting over with a stranger.
We built shipwize.com as a single long landing page that walks a visitor through those questions in the order they ask them. A rate estimator prices a package from its weight. A WizeProtect section explains the coverage and how a claim works. A branch locator lists every pickup point with its address, opening hours, and directions. A forms section lets a shopper complete the customs paperwork in the browser and download it as a finished PDF.
Every sign up and sign in control hands off to the customer dashboard at dashboard.shipwize.com, so the marketing site stays a marketing site and account work happens in the application built for it.
We ordered the page by the questions a shopper asks and gave each one a section that answers it outright. The rate estimator comes early because price is the first comparison anyone makes. It posts to a route on our own server, which adds the account details and calls the pricing service, so the browser never holds a pricing credential and never talks to the upstream API directly.
The customs forms were the part most sites skip. Rather than link to a blank PDF to print and fill in by hand, we built the forms as web forms with an address lookup, then render the completed form to a PDF in the visitor's own browser. Nothing a shopper types into a customs form is sent to our servers to produce the document.
Privacy was handled as a product decision. Google Analytics, the X advertising pixel, and the embedded Google map load only after a visitor accepts them, and until then the branch list shows the address and a directions link instead of the map. Live chat loads only when someone presses the chat button.
Most forwarding sites stop at a price table and a sign up button. Shipwize.com finishes the jobs a shopper actually has: it prices the package, explains what happens if something goes wrong, points to the nearest branch, and produces the customs form ready to hand over, all before an account exists.
The page is assembled from independent sections, so a new branch, a new retailer, or a new coverage tier is a content change rather than a redesign. The consent cookie is written to the registrable domain derived from the live hostname, which is why one answer carries across shipwize.com and its dashboard while local development and preview deployments still work without special cases.
A shopper can now get a price, read the coverage terms, pick a branch, and prepare their customs forms on shipwize.com without calling anyone.
The site went live on the apex domain with strict security headers, analytics that only load after a visitor agrees to them, and a consent answer that the Shipwize dashboard honours without asking the same question twice.
Answer the four questions a forwarding customer compares on, on the page, before you ask them to sign up.