Package Forwarding Web Development
The website that tells existing Circles customers their service is now Shipwize, and shows them that the branches, the pricing tool, and the team they know are all still there.
Circles is the original brand of a Miami to Jamaica package forwarding business that now operates as Shipwize. Circles still runs its own pickup zones, and its customers share one account system, one warehouse, and one branch network with Shipwize customers.
FIWB Solutions designed and built circlesja.com as the bridge between the two names. It sits beside the shipwize.com marketing site and the two customer dashboards we built for the same business, and it is written for one reader in particular: the customer who already ships with Circles.
Circles had loyal customers in Kingston, Portmore, and St. James who knew the Circles name, the Circles branches, and the Circles team. The business was becoming Shipwize, and a rebrand is exactly the moment customers drift away: they search for the old name, find something unfamiliar, and wonder whether the company they trusted still exists.
The Circles website had to keep answering to its own domain and its own search traffic while making it plain, from the first screen, that the service had a new name and nothing else a customer relied on had changed.
We built circlesja.com around a single message: Circles is now Shipwize, same team, same reliable shipping experience. The page leads with that, then proves it in the sections a returning customer checks. A three step walkthrough shows how shipping works. The rate estimator prices a package in pounds or kilograms. A branch list shows every pickup point across both brands, each with its three letter pickup code, so a Circles customer can see their own branch sitting beside the Shipwize ones.
Sign up and log in lead to dashboard.circlesja.com, the Circles branded customer dashboard, so a customer never has to leave the brand they know to manage their packages.
We designed for the returning customer first. The hero states the change in plain words, and every section after it answers the question that customer would be quietly asking: is my branch still open, is it still priced the same way, can I still log in. The branch list is the proof. It shows all ten pickup points, Circles and Shipwize together, so continuity is visible rather than claimed.
Motion is used to pace the story rather than decorate it. The three steps are a sticky scroll sequence, headings reveal word by word, and the closing call to action sits on a parallax image, all built on Framer Motion with the brand's own self hosted Graphik typeface.
The estimator follows the same rule as every FIWB integration: the browser posts to our own server route, which adds the account details and calls the pricing API, so the credential never reaches the page and the upstream's CORS lock never breaks the tool on a preview deployment.
The site treats a rebrand as a retention problem, not a logo swap. Instead of redirecting the old domain and hoping customers follow, it keeps circlesja.com as a working home for Circles customers, shows their branches beside the new brand's, and keeps their dashboard under the name they signed up with.
The consent record is a contract shared with the Circles dashboard, and both codebases pin the same cookie name, shape, and version in their tests, so neither side can change it without the other build failing. The branch list is data, so opening or rebranding a pickup point is a one line change that shows up on the map, in the list, and in the pickup codes at once.
Customers who search for Circles land on a site that recognises them, explains the change in one line, and puts their branch, their pricing, and their account one click away.
The same site doubles as the legal home for the whole platform. Its privacy policy and terms cover the public websites, the customer dashboard and mobile apps, the API behind them, and the staff desktop application, so every part of the business points to one set of documents.
A rebrand keeps its customers when the old address still answers, and says in one line that nothing they rely on has changed.